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Bleisure: Extending business travel for sightseeing

What is Bleisure?

Extend the business trip for tourism it is a trend that is revolutionizing the way we travel for work. This is because it is a combination of leisure and business (business and leisure).

This practice is increasing every day among companies, and it has been confirmed that almost 40% of business travelers take advantage of their trip to spend a few days off in the destination city.

Not only that, but during corporate trips, many travelers enjoy leisure in their spare time.

Many companies are joining this new trend, giving employees freedom to plan their corporate trips themselves.

In addition, these companies are including a new section in their travel policies, in order to offer a greater margin of expenditure for employees, who feel greater personal satisfaction.

The increasing demands of working life have given way to establishing a relationship with personal life. Therefore, this is one of the reasons why bleACHURE has grown among companies.

The result of this new trend has been satisfactory, with those who do it noticing an improvement in work performance, in addition to working with less stress and with more enthusiasm.

Bleisure tourist profile

In general, the trend of this type of tourism corresponds to young people between 25 and 40 years old.

A study carried out by Expedia Group has confirmed that this movement is booming and shows the different behaviors and preferences of travelers when it comes to extending their business trip for tourism.

The study focuses on British, Chinese, American, German and Hindu travelers. It shows the growth of the bleACHURE trend, ensuring that more than 60% of corporate trips have been extended for leisure reasons in recent years.

The majority of Bleisure travelers (36%) make an average of one-time trips every 2 or 3 months. In addition, 71% of the trips that take place in total are usually destinations within the national territory.

This traveler profile is usually dynamic and updated to the latest news. They seek to be able to combine work with leisure in order to achieve their goals while being satisfied with what they do.

In addition, they tend to be profiles whose jobs are related to technology and finance.

Most Bleisure travelers prefer gastronomic and cultural activities. In addition, favorite destinations are those where you can enjoy nature, the beach or the historic monuments of a city.

Therefore, it highlights the importance of offering personalized services in a sector that increasingly demands offers of this type. To do this, it is useful to have a tool that offers destination content for our travelers in order to improve the experience during the trip.

Another requirement on the part of this type of traveler is to have good mobile technology. During the trip, travelers need to carry out any type of management through their phone.

Extending business travel for sightseeing: best destinations

Sometimes it is difficult to find ourselves in a city of interest where we can dedicate time to our business objectives and at the same time enjoy time. However, there are a number of destinations where we can perform both functions:

London. It is, without a doubt, the best destination for business trips. This great capital has an excellent transport network, in addition to having a wide range of hotels to stay in. Despite being known for its large financial area, there we can find the best leisure centers to visit, restaurants and places worth extending a business trip for sightseeing.

Barcelona. It is undoubtedly one of the most attractive cities for business travelers. Barcelona has a wide range of activities to do while we are spending a few days for work reasons. Large companies are headquartered in this big city and it's no accident. With its varied points of interest, its gastronomic offer, transport and activities, it has become a great spot for sightseeing Bleisure.

Frankfurt. It is the center of the German country in terms of financial capital, in addition to being the headquarters of the European Central Bank, which is why it becomes a strong center for business. In addition, Frankfurt also stands out for having a large area of neighborhoods, squares, and breweries to visit in your spare time.

Paris What to say about the French capital. Possibly one of the most attractive and beautiful cities we can find in the whole world. Paris has a cultural heritage known throughout Europe, which allows us to visit a large number of important monuments in the city. In addition, it has plenty of corners and terraces where you can spend free time drinking something pleasant.

The hotel industry supports extending business travel for tourism

The emergence of this new trend in business travel has resulted in a change in the supply of hotels and accommodations in general.

Hotel chains are expanding their services, offering new cultural, sports and interesting experiences adapted to travelers who choose to extend their business trip for tourism.

Personalization is becoming increasingly important. Adapting services to this new type of tourist is the task of hotel chains.

In addition, this type of tourism usually takes place all year round and not in the summer months, due to work needs. This helps to reduce the seasonality characteristic of this type of accommodation.

Most Bleisure travelers require some services such as: